U.S. CHAMBER OF COMMERCE

COLLINS

Since 1912, the U.S. Chamber of Commerce has recognized and represented the best of American businesses—from one-person start-ups to the largest employers in the world. American businesses improve local jobs, build tighter communities, accelerate state economies, strengthen the nation, and enrich global relationships. They can count on the Chamber’s experience, strength, and support to work for them and their fellow citizens.

The Chamber’s new identity signals the organization's position at the intersection of society, government, and business and its role in helping businesses and citizens achieve their pursuits.

This entails a dynamic logo that communicates change, emphasizing the role of the Chamber in supporting their key audiences, ranging from local business owners to global policy makers.

Additionally, it includes a flexible color palette, a versatile typographic system, and a dynamic graphic language derived from the new symbol. These building blocks allow the Chamber to flex from communications that are serious and direct, to the most energetic and extended experiences of the brand.

We worked in close collaboration with our web partners AREA17 for the USCOC’s substantial website update, including increasing their content present. At the launch, the new website earned a Webby Award in 2022.