LUCI
Role
Freelance Design Director
Team
James Taylor
Feature
It’s Nice That — October 2020
Jones Knowles Ritchie
LUCI is the first-ever, smart power wheelchair platform and has been designed to reimagine mobility. With LUCI’s smart technology, riders gain independence and real world technology inclusion. LUCI offers new opportunities for innovation, research and solutions. LUCI is an accessory for power wheelchairs, designed to give riders a better, safer and smarter experience. It is an attachable hardware/software product – the first of its kind – which uses cloud and sensor-fusion technologies for collision avoidance, drop-off and tip protection and more. LUCI is human engineered.
Inspired by the sensor and radar technology that powers LUCI’s accessories, the identity is born from the multicolor and dynamic visuals generated from spacial radar mapping. The identity’s ever-changing nature reflects the constant feedback loop of information behind the advanced radar technology.