GOOGLE WEAR OS
Role
Freelance Design Director
Team
Cynthia Pratomo
Andrew Teoh
Wolff Olins
A logo for Google’s OS for wearables that’s both smart and fashionable.
Wear OS by Google is the evolution of the old smartwatch-focused Android Wear brand. Google worked with Wolff Olins to bring the new direction away from the original Android brand and align it more recognizably with the Google masterbrand.
Conceptually the logo explorations and ultimate result aimed to evoke qualities of being equal parts smart, yet beautiful and avant garde, while also having a personal connection.