ATERA
Credit: Dan Ferro, Rohan Rege
Full case study coming soon
Role
VP, Creative Director
Team
George Lavender
Antonia Lazar
Rohan Rege
Dan Ferro
Teddy Guerrero
Jan Estrada Osmycki
Spencer Gervasoni
COLLINS
Atera is next-level AI-powered remote solutions for IT professionals. Their platform of products enable networks to run problem free through next-generation smart automation, and they exist to liberate the IT professionals from the hamster wheel of menial tasks in order to professionalize the IT industry as a whole. Rather than being seen as the IT custodians, Atera wants to elevate IT professionals as strategic and creative partners within any business.
Embracing the culture of the industry’s lighthearted community, the identity drew inspiration from a period of time that looked to the future with both a boundless optimisim as well as a distinctive aesthetic — the techno retrofuturistic science fiction genre, specifically from the 80s — featuring custom brand typography by Jan Estrada-Osmycki.