APPLE NEWSROOM
Role
Associate Creative Director
Team
EJ Green
Grace Paik
Tyler Kealey
Dennis Dang
Anh Nguyen
Alex Martinez
Jess Del Rio
D. Anthony Verdin
Andres Carreño
Dave Ulrich
Claudio Guglieri
Newsroom
Darhil Crooks
Matthew Anderson
Brian Schmoltd
Brennan Hom
Elephant
Created in deeply embedded partnership and collaboration with cross functional teams in UX, Design, Content, and Engineering as well as Marcom and Apple PR, the Newsroom platform was built from the ground up.
Apple Newsroom was created as a centralized media resource for press and media. After establishing the functionality and design of the initial platform, Elephant continued to upgrade features and functionality, while also providing content support, including live behind-the-scenes updates of Apple Events.